Example audits
Different sites fail in different places.
Use these patterns to decide which evidence matters most for your launch. They are not fake customers, they are realistic launch shapes.
Marketing site
One-page waitlist
Highest risk: fake form behavior. The page needs clear validation, a real success path, truthful pricing language, and legal-safe promises.
- Must prove
- Form states, metadata, mobile layout, privacy copy
- Human-only
- Domain, legal review, email provider, analytics choice
Tool
Local browser utility
Highest risk: users misunderstanding where data goes. The page needs local-storage disclosure, export warnings, and keyboard-complete controls.
- Must prove
- Local persistence, export, data deletion, keyboard path
- Human-only
- Privacy review and hosted support channel
Directory
Curated resource index
Highest risk: stale or misleading entries. The launch packet should show source dates, update process, search behavior, and crawlable content.
- Must prove
- Source links, empty search, sitemap, no broken outbound links
- Human-only
- Editorial policy and takedown contact
Service proof site
Portfolio and inquiry flow
Highest risk: credibility claims and dead contact routes. Every case study metric needs a source note, and the inquiry path needs a real destination.
- Must prove
- Contact route, case study sources, social previews, 404 recovery
- Human-only
- Final identity copy and booking link