Example audits

Different sites fail in different places.

Use these patterns to decide which evidence matters most for your launch. They are not fake customers, they are realistic launch shapes.

Marketing site

One-page waitlist

Highest risk: fake form behavior. The page needs clear validation, a real success path, truthful pricing language, and legal-safe promises.

Must prove
Form states, metadata, mobile layout, privacy copy
Human-only
Domain, legal review, email provider, analytics choice

Tool

Local browser utility

Highest risk: users misunderstanding where data goes. The page needs local-storage disclosure, export warnings, and keyboard-complete controls.

Must prove
Local persistence, export, data deletion, keyboard path
Human-only
Privacy review and hosted support channel

Directory

Curated resource index

Highest risk: stale or misleading entries. The launch packet should show source dates, update process, search behavior, and crawlable content.

Must prove
Source links, empty search, sitemap, no broken outbound links
Human-only
Editorial policy and takedown contact

Service proof site

Portfolio and inquiry flow

Highest risk: credibility claims and dead contact routes. Every case study metric needs a source note, and the inquiry path needs a real destination.

Must prove
Contact route, case study sources, social previews, 404 recovery
Human-only
Final identity copy and booking link